The topic for this post came to me yesterday, as I realized I was working really hard to connect with some people I'd recently met. It seemed like I was the one making most of the effort, which, initially, wasn't really a problem. But when it started to feel imbalanced and confusing, I realized that I needed to take a step back and re-evaluate what […]
I was coaching a small business owner the other day in the area of online marketing. We were talking about creating systems for being efficient at all the stages of marketing her business online, including creating strong offers, building her email database, writing articles, blogging, and effective content syndication. As we continued to discuss all the ele […]
I know the concept of pruning is probably more appropriate to Spring than Fall (as we have entered the Fall season here in Maryland), but I've been considering this idea of pruning back for a few weeks now and wanted to share the idea with you. If you, like me, have been in business for any length of time, you probably have begun numerous projects, adde […]
As you may know, I've been very focused on launching a new arm of my business- one focused on social media marketing. I've been lucky enough to work with some top level clients (who have been keeping me very busy), and the results they have been getting have been just wonderful- including better search engine rank, more recognition, and greater opp […]