Collect stats and facts all the time.

When you read an interesting fact or statistic about your industry, capture it- either rip it out, or write it down. Create a file for these stats and facts- they can be used in your promotional materials, in your lead generating conversations, and to liven up your presentations and articles. Stats and facts are easy to remember and make people take notice. Start collecting stats and facts about your own industry and area- this can keep your marketing fresh, and keep people interested.