October 6, 2005
- Do you like your clients?
When you scan through your client list, do you find that you like your clients? Do you feel a sense of interest, happiness, or enthusiasm when you see their names in your appointment book?
September 8, 2005
- Your best customer can change.
If you've been in business for a while, now might be a good time to revisit your best customer- and decide if this once best customer still is. Questions to ask yourself: 1) Do this customer's issues or problems still interest me?
January 20, 2005
- Refer out clients who aren't a good fit.
One of the best pieces of advice I ever received- and one that hasn't always been easy to follow- is that of referring out clients who aren't a good fit for you. This is especially true in those businesses where you will be spending significant amounts of 1:1 time with your clients.
January 4, 2005
- No results means you're marketing in the wrong place.
I was talking with a friend last night about dating- she was complaining about having "no results" in her efforts to meet new, eligible men. (I know this is a sales and marketing blog, just bear with me for a minute)- anyway, as we were talking, I found myself giving an example straight from my own business.
December 30, 2004
- Are your clients still right for you?
The start of a new year is a good time to review the clients you've been serving and decide if you want to continue to do so. Are there other types of clients you'd like to target?
December 7, 2004
- Attracting Clients Easily Part I
The first step to be more attractive to clients is to do what it takes to get very clear on the value you provide. Most people forget this step, and then wonder why their marketing doesn't produce like they planned. Instead of starting from the outside, start with the inside.
November 3, 2004
- Who makes a good customer?
There is no point in expending endless amounts of time, effort, and resources on non-best customers. By definition, your time, effort, and resources will be wasted.