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Rachna’s Recommendations

Send a Polka for Valentine's Day

by Dr. Rachna D. Jain

A friend of mine, Forrest, is working for Polka, a start up company focused on sharing Random Acts of Love for Valentine's Day. Forrest is a great guy, someone I've known since we were 16- he even was my date for my junior prom! So, anyway, Forrest is working with Polka, and their focus is on spreading awareness and getting assistance for people in need. Their two most recent random acts of kindness events focused on assisting victims of the San Diego wildfires and adopting families over the holidays.

If 5,000 Polkas are sent out by Valentine's Day, Forrest is going to post his most embarrassing moment ever- on YouTube. He asked if would help spread the word about Polkas- and that's where you come in.

If you want to spread some random acts of kindness this Valentine's Day, I'd invite you to send a polka. You can do customize them at this link:

http://alpha.polka.com/love.php

You can send virtual gifts- or real ones- depending on your mood, cash flow, and your recipient.

I share this with you not only to help a friend, but also, to show you the power of social marketing. Forrest is activating his friend networks to help get the word out about what he's doing. Through the internet, he's able to activate promotion and assistance from friends and colleagues alike. That's the beauty of social networking.

Anyway, if you're looking for a different Valentine's Day gift, want to help spread kindness, and want to see a cool Web 2.0 application- send a Polka for Valentine's Day.

That link once more:

http://alpha.polka.com/love.php

(All emails will be used only to send greetings, and for no other purpose, Forrest assures me)

So send a polka today, please, and spread some random acts of kindness.

While you're doing so, begin to think wider and bigger about how you might put your social network to work for you.