August 17, 2005
- Start small.
So, please take note: when you start productizing your business, start small. Think about one area or one type of customer you can target- make a top 10 list of some sort, and then think about how you can use this top 10 list into a slightly bigger product. Then, take that slightly bigger product and expand it further.
April 22, 2005
- Create several free items first.
When you are thinking about productizing your business, create 2-3 free items you can offer people as lead generators
April 7, 2005
- Plan your products now.
I've just become a team leader for a teaching program which is bringing more than 100 people together to create a signature product or program in 90 days. The energy and enthusiasm is high and we're all excited to get started.
March 3, 2005
- Audio clips are a great way to offer a free sample.
You might have heard that audio messages improve website retention- that means that people who visit your website will tend to stay longer if you have an audio message or clip for them to listen to.
February 23, 2005
- Create a process or program.
One of the best strategies for working with your clients is to create a definable process or program that solves at least one of your client's biggest problems. Think about what it is you do with your clients- what systematic approach do you take to helping them solve their problems.
January 10, 2005
- Why you should consider creating products.
Ok, so I admit it- I've had a somewhat secret ongoing love affair with the idea of productizing my business- finding ways to package and deliver my expertise outside of the normal face to face and 1:1 formats.