September 14, 2007
- Recap of the Authority Summit
Allright.. I am back from Las Vegas after a very successful event, The 2007 Authority Summit. We had more than hundred people at the event, and some big name speakers, including Howie Schwartz, Mike Filsaime, Dave Lakhani, David Bullock, Mike Stewart and Elsom Eldridge. It was a fantastic event, if I do say so myself.
This was the first large scale conference I ever organized and it went very well. In fact, I've been invited to organize two more live events next year.
February 7, 2007
- Making Profitable Connections
Part of being successful in business is being able to make profitable connections. I think about this as being related to deliberately crafting opportunities to meet new people, and, also, taking the opportunities as they arise.
Building profitable connections means that you meet people who enrich your life and your business (remember, these are connected!) as you do the same for them. Building profitable connections allows you to find people who can help you reach your goals, as you help them reach theirs.
September 30, 2005
- Look for new ways to automate your business.
To gain the most leverage, you want to find ways to automate the more routine tasks of your business. Yes, you can- and probably should- outsource these…but, after a time, even these tasks will become too routine for your assistant, and his/her time will be better spent in other ways. Your answer? Find ways to automate these super-routine tasks.
August 25, 2005
- Repetition is important. Repeat. Repetition is important.
What I noticed was this: approximately every 3-4 blocks, a restaurant or store or one-food stall would repeat itself. So, essentially, every 4 blocks repeated over and over again. This reminded me of the importance of repetition in marketing- each business on the boardwalk was making sure that, by their numerous locations, you could go in and buy taffy, cotton candy, fries, popcorn, t-shirts, jewelry- anything you wanted- as the desire struck you. (Just for the record, I never bought all of these at once.)
May 4, 2005
- Re-use your business materials in many ways.
When you have spent considerable time, effort, and/or expense to create professional business materials, why only get one main use from them? Instead, try re-using your business materials in multiple ways so that your effective cost per use decreases.
January 24, 2005
- Leveraging Feedback.
When you give a talk or presentation, make sure that you are asking for written feedback at the end.
November 22, 2004
- Collaborating with Others.
Another element of leverage creation and maintenance is that of collaboration. When you create a collaboration, you are, essentially, leveraging the other person's time/talents/energy (as they are leveraging yours)
October 29, 2004
- Why Writing is a great marketing tool…
Writing need not mean full length books or manuals (though writing one of these will catapult you to expert status faster than any other means)-writing can include tips, top 10 lists, short paragraphs or nuggets.
October 19, 2004
- Leverage as a Marketing System
I'm working with one client who is uncomfortable with being seen as an expert, and this is getting in the way of his capacity to promote himself and his business.
October 18, 2004
- Finding Time for Marketing
A common complaint I hear from my clients and other new(er) entrepreneurs is that there's "no time to market". With all the demands of owning and growing a small business, it makes sense that sometimes, marketing and selling might get pushed aside. However, not for too long, hopefully, as marketing and selling are the mainstays of your business. All the rest is extra.
