Range is a good thing.

When you consider pricing your services, consider the fact that "range is a good thing" when it comes to fees. Consider offering different price points for varying levels of individualized attention. The benefits of doing this? You can effectively serve a broader segment of your chosen market. You can offer a higher level of flexibility, which will be appealing to your clients. You can maximize your return on your time investment, and can your style of working fresh and innovative. If you have been offering only one or two fee options, consider creating at least three more. Offer a range of fee options for a range of services and you'll generate more satisfied customers- and more money, too.

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