Planning Your Marketing for 2005 III

Idea #3: Look where you can update your current marketing avenues. Find ways to use the same process, but in a new way. Here's an example: Let's say that you (as I do) publish an email newsletter. One way of updating this avenue might be to start a blog (still using the process of writing, but in a new way) or maybe creating some information products or maybe compiling your email newsletters into an ebook. You can take your current marketing avenues and tweak them into new formats, which can appeal to a new segment of your customers, with little extra work on your part.

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